Superior Fence & Rail is the first and largest fence installation franchise in the United States. With over 120 physical locations, hundreds of employees, and millions of feet of fence installed each year, Superior Fence & Rail is already one of the most recognizable fence brands in the industry. With proprietary technology that tracks potential clients from their initial contact with Superior to estimates and installations, the Superior Fence & Rail opportunity can get franchisees off the ground running quickly.
The Superior Fence & Rail business model includes:
- Aggressive buying power with national vendors: We buy millions of pounds of fencing material each year for 20-30% cheaper than competitors.
- Increased margins through vinyl fence fabrication capability: Franchisees take control of their supply chain, buy generic and customize in-house, which simplifies inventory. They have the ability to turn 8 SKUs into 100s of product options.
- Proprietary Technology: Superior uses an all-in-one technology solution that allows for easier business management.
- Fence mapping and design software, automated ordering system, and execution plan for the installation crew
- Proven franchise model resulting in unprecedented franchisee financials
Superior Fence & Rail is a key member of the Empower Brands Family!
Established: 2001
First Unit Franchised: 2017
Acquired by Empowere Brands.
Franchised Units: 320
Company Owned Units: 2
Canada Franchises: No
International Franchises: No
Last Updated: Nov 20, 2025
Single Unit Investment Range: $133,500-$275,300
Minimum Net Worth: $250,000
Minimum Liquidity: $50,000
Franchise Fee: $59,500
Royalty: 6% to 4% – declining tiered royalty rate based upon gross sales targets
Ad: 1%
Average Number of Employees: 3-6 to start
Semi-Absentee Ownership: Yes
Home-Based: No – 3,000 sq. ft. warehouse space with grade level access and up to a half-acre of outside storage required
Visa Candidates: Yes
B2B: Yes but minimal, primarily B2C
Master Franchise Opportunities: No
Veteran Discount: Yes (15% off first territory franchisee fee)
- Higher than industry average
- Founder is a Veteran
- Veteran IFF = $50,575
Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: No
Training:
Franchisee training and support is delivered by a smart, enthusiastic, and engaged team.
Our new franchisee training approach includes:
Quick Start Program
- Superior Fence & Rail has developed a Quick Start Program to assist new franchisees to prepare to launch their business and get off to a fast start. There are approximately 200 specific tasks that are part of the Quick Start Program that are initiated immediately after signing a Franchise Agreement and before the franchisee attends classroom and field training.
Two-week Classroom and In-the-field Training in Jacksonville, FL
- Blend of online and up to four weeks of onsite training in Jacksonville that covers all aspects of the business – sales, installation, administration, and production. Post-launch, a dedicated Business Coach spends a week with the Franchisee in their market to continue training and support.
OWNERS DAILY ACTIVITIES:
- Drive marketing and residential sales
- Build local trade alliances with referral partners
- Cultivate B2B sales opportunities
- Hire, train, schedule, and motivate employees
- Recruit sub-contractors for installations
- Oversee delivery of world-class customer service
- Manage operations and financial performance
- Plan for future growth
IDEAL CANDIDATE:
The ideal SFR candidate is:
- Motivated and ambitious individuals with a passion for business ownership
- Highly client-service oriented
- Has an ability to build, train, and motivate a team
- Competitive and results driven
Pete Trexler – Director of Franchise Development
Pete Trexler Cell: 804-337-9659
Email: ptrexler@empowerfranchising.com
SEND ALL LEADS TO: leads@empowerfranchising.com
Corporate Address: Jacksonville, FL / Richmond, VA
Corporate Website: https://www.superiorfenceandrail.com/
Facebook: https://www.facebook.com/superiorfenceandrailofnorthflorida/
Twitter: https://twitter.com/SuperiorFence
UNITED STATES REFERRAL FEES:
1 Unit: $30,000 or 40% of franchise fee collected
2 Units: $40,000 or 40% of franchise fee collected
3 Units: $54,000 or 40% of franchise fee collected
4+ Units: 40% of franchise fee collected
Area/Master Development Referral Fee: N/A
Resale Unit Referral Fee: $27,500
* Veteran Discount does NOT impact consultant commissions!