Lawn Doctor was founded in 1967, with a focus on bringing advanced technology and superior service to the business of lawn care. Since that time, Lawn Doctor has grown to be the #1 lawn care franchise within the $80 billion lawn care industry. Lawn Doctor now offers Holiday Lighting Services through Holiday Lighting Heroes, making this a year around revenue opportunity regardless of climate.
Today Lawn Doctor supports now over 650 franchise locations that bring Lawn Doctor’s in-demand services such as lawn care, tree and shrub care, and mosquito and pest control services for both residential communities and commercial clients across America. Home services are one of the fastest growing business segments in the country, with 75% of U.S. households currently hiring at least one type if lawn, landscape, or green service – and Lawn Doctor franchisees leads the industry with an 82% retention rate. Lawn Doctor corporate provides state of the art media and advertising programs to drive consumer demand and an in house call center to help sell services for franchise owners.
Lawn Doctor has multi-territory opportunities in key markets nationwide. Lawn Doctor is a simple business model that is easy to implement and Lawn Doctor’s low startup cost model makes the transition to business ownership easy.
The team at Lawn Doctor is honored to be recognized as an Entrepreneur Media Franchise 500 Hall of Fame Member! Lawn Doctor has received the distinct honor of being ranked #1 in its category for several years on the coveted Franchise 500 list. Now we join two other iconic brands, McDonald’s, and Dunkin Donuts, as HOF members. These two brands, along with Lawn Doctor, are the only three franchises that have been ranked for 46 straight years. Talk about elite company!
Established: 1967
First Unit Franchised: 1967
Franchised Units: 653
Company Owned Units: 1
States Registered In: Continental US
Last Updated: Jun 19, 2025
Cash Investment: $60,000
In House Equipment Financing Offered
Total Investment: $150,070-$177,052
Minimum Liquid: $60,000
Minimum Net Worth: $200,000
Franchise Fee: $50,000
Royalty: 10%
Ad: 10% franchisee controlled
Average Number of Employees: 1-3
Item 19: Yes
Visa Candidate: No
SBA: Yes
Passive Ownership: No
Home Based: Yes
B2B: No
Master Franchise Opportunities: No
Financial Assistance Provided: No
Training: Lawn Doctor has extensive training for new Franchisees. We start with two week training at our corporate office, and then continue training in the field for TWO YEARS. We also offer ongoing training through weekly webinars, franchisee intranet, franchisee committees and a national convention.
Lawn Doctor does not cut grass, we provide specific lawn treatments or ongoing lawn maintenance on lawns to help the lawn look better and grow healthier. There are multiple revenue streams, each of which can provide an ongoing, recurring revenue potential.
We are not looking for people that want to work on customers’ lawns. Multi-unit ambitions and marketing and sales experience are a plus. We are operating in a blue collar industry, but run the business in a very white glove-white collar way. We seek owners who want to be the best in class lawn treatement professional in their respective market.
To be successful, the owner needs to be responsvie and provide great customer service. There is not a need for cold calling or hard sales. The marketing department at Lawn Doctor handles the lead generation excpetionally well.
Meeting with warm leads, on boarding new customers, building a strong reputation for great customer service and follow up along with managing a small team of lawn technicians are typical daily activities.
Name: Eric Martin
Email: franchiseinformation@lawndoctor.com
Phone: 402-312-1084
Corporate Address: 142 State Road 34, Holmdel, NJ 07733
Corporate Website: www.lawndoctorfranchise.com
Facebook Page: https://www.facebook.com/LawnDoctorFans
Special Discount Programs: $10,000 discount off of initial license fee for first territory for VETFRAN, MINORITY FRAN, FIRST RESPONDERS
UNITED STATES REFERRAL FEES:
Single Unit Referral Fee: $30,000
Multiple Unit Referral Fee: $11,000
Area/Master Development Referral Fee: N/A
Veterans Franchise Referral Fee: $30,000
Resale Unit Referral Fee: $25,000