Founded on the principles of water conservation, Conserva Irrigation delivers professional, innovative, and environmentally responsible irrigation services to its clients, including both residential homeowners and commercial property owners.
From repair and maintenance to installation and drainage, Conserva’s environmentally responsible approach to irrigation reduces water use from sprinkler systems by up to 60% for a typical property while fostering lush, healthy lawns and landscapes and an attractive ROI to both property owners and franchisees.
The Conserva business model includes:
- Proven client acquisition and retention systems
- Proprietary irrigation system inspection methods to identify and communicate needed repairs and system efficiency upgrade opportunities to clients in order to secure sales
- Year-round cycle of irrigation-focused services to offer franchisees tactics to smooth any seasonality in their local market
- Consistent and predictable high-margin business model that produces median 61.0% gross profit margins for the top performing franchisees
- Recurring revenue business model by “productizing” the service offerings into annual service agreements that creates stickiness of client relationships and revenue
- Professionally installed drainage solutions to manage sudden downpours or continual rainfall in a very short period of time
- National and regional account opportunities developed by the franchisor
- Robust proprietary field services IT platform for franchisees to market and operate their businesses
- Established supply chain relationships with manufacturers and distributors that provide a cost of goods advantage to Conserva franchisees over local competitors.
Conserva is backed by the resources and management depth of Empower Brands, a successful exterior services, multi-branded franchisor that has successfully scaled several home services franchise brands, including Outdoor Lighting Perspectives, Archadeck Outdoor Living, Koala Insulation, and Superior Fence & Rail to over 500 franchisees that have produced over $1 billion in retail sales.
Established: 2012
First Unit Franchised: 2017
Franchised Units: 207 / Franchise Units Open: 200
Company Owned Units: 0
States Registered In: Non-Registration States, CA, IL, IN, MD, MI, MN, NY, VA, WI
Not registered in: HI, ND, RI, & SD
Registration Pending: WA
Canada Franchises: No
International Franchises: No
Last Updated: Nov 20, 2025
Cash Investment: $50,000
Investment Range: $125,000 – $160,000
Minimum Net Worth: $250,000
Franchise Fee: $49,500 Single Territory. Second territory is $40,000
Royalty: Declining tiered royalty rate (8%, 7%, 6%, 5%)
Ad: 1.5%
Average Number of Employees: 2-3
Item 19: Yes
Visa-candidates: No
Semi-Absentee Ownership: Yes, if current business owner, previous business-ownership experience, or partnership where 40 hours per week can be committed to the business.
Home Based: Yes
B2B: Yes
Master Franchise Opportunities: No
Veteran Discount: Yes, 15% off first territory (VetFran IFF is $42,075)
Initial Training
Franchise training and support is delivered by a smart, enthusiastic and engaged team. Our new franchise training approach includes:
- Quick Start Program
- 5-Day Virtual and 5-Day Classroom and In-the-field Training (in Richmond, VA)
Quick Start Program
Conserva has developed a Quick Start Program to assist new franchisees to prepare to launch their businesses and get off to a fast start. From key operations tasks to marketing planning, its tasks walk through the most important steps to take towards launch.
New Franchise Training Program
- Day 1:Introductions, Franchising Overview & Expectations, Introduction to Irrigation System Anatomy & Components
- Day 2:Conserva Irrigation Partnerships & Irrigation System Design
- Day 3:Repair & Maintenance Troubleshooting, Field Exercise: Design an Irrigation System Above Ground
- Day 4: Field Training: Residential System Installation
- Day 5: Field Training: Residential System Installation
- Day 6: Customer Service, Sales Basics, System Efficiency Score Methodology, Sales Training
- Day 7: Commercial Sales Process, Commercial Site Assessment Methodology, National & Regional Accounts
- Day 8: Inbound and Outbound Marketing Systems
- Day 9: Training on the Conserva IT Product Suite
- Day 10: Business Management Systems, Finance & HR Systems
On-Going Support
- Assigned Business Coach
- Weekly meetings with coach
- Quarterly P&L review with franchisee
- Annual field visits to franchise location
- Assigned Marketing Coordinator:
- Develop annual marketing plan
- Conduct monthly marketing deployment and SEO review
- Assistance with irrigation technician development:
- Assistance with sourcing, interviewing and hiring irrigation technicians
- Career Tech Academy to train and develop technicians with little previous irrigation experience and as they progress to more advanced work
- Ongoing CRM training and support
- Weekly systemwide franchisee call with VP & Brand Leader
- Mid-year franchisee recharge meeting
- Annual franchise convention (with other Empower Brands franchise systems)
- Circle of Excellence incentive trip for top-performing franchisees
- Preferred vendor programs: irrigation products, vehicles, insurance, payroll, digital marketing, etc.
- Distributor and manufacturing partnerships: Local business managers at The Toro Company, Hunter Industries, and SiteOne Landscape Supply also available to provide franchisee technical support and ongoing industry training
Owner-Operator
- Drive marketing and residential sales
- Build local trade alliances with referral partners
- Cultivate B2B sales opportunities
- Hire, train, schedule, and motivate employees
- Oversee delivery of world-class customer service
- Manage operations and financial performance
- Plan for future growth
Semi-Absentee Owner – ALLOWED FOR FOLLOWING CANDIDATES
1. Currently own home services business and looking to expand/diversify with focused irrigation business
2. Partnerships where all owners combined can contribue 40+ hours per week for full time business operations and management
- Hiring and training the right people including an Operations Manager or General Manager
- Setting clear expectations and providing oversight
- Holding team and organization accountable to results
- Capitalizing the company properly to ensure company has the resources to build the team necessary if franchisee is not an owner-operator
Ideal Franchise Candidate
- Highly client service-oriented
- Sales and marketing background
- Outgoing individuals who enjoy building relationships and networking in their local communities
- Self-starters, motivated, ambitious individuals wanting to build a scalable business
- Ability to recruit, train, lead, and retain a team of dedicated employees
- Business management experience that includes P&L responsibility
- Willing and comfortable following a proven franchise model and operating system
- Competitive and results driven
SEND ALL LEADS TO: leads@empowerfranchising.com
Brand Director: Stephen Schiller
Email: stephen.schiller@EmpowerFranchising.com
Phone: (254) 718-6981
Corporate Website: https://empowerfranchising.com/
Brand Website: https://www.irrigationfranchise.com/
Facebook Page: https://www.facebook.com/conservairrigation
See it in action on Instagram! https://www.instagram.com/sprinklerdude1/
UNITED STATES REFERRAL FEES:
Single Unit Referral Fee: $30,000 or 40% of total franchise fee paid
Multiple Unit Referral Fee:
2 Units: $38,000 or 40% of total franchise fee paid
3 Units: $48,000 or 40% of total franchise fee paid
4+ Units: 40% of total franchise fee paid
Area/Master Development Referral Fee: N/A
Resale Unit Referral Fee: $27,500
* Veteran Discount does NOT impact consultant commissions!