The Garage Floor Company transforms ordinary garages into multifunctional, stylish spaces. Founded by Jeff Gannon, a retired firefighter and successful businessman, and Dan Feltman, a retired Indiana State Trooper, the company emerged from their shared vision of entrepreneurship. Jeff was also a franchisee of a less professional garage floor brand in 2013-2014. There was a huge lack of support, all they cared about was selling products and the training was subpar at best. Because of this horrible experience this created the basis for founding The Garage Floor Company Franchise. After crossing paths in 2016 and recognizing the demand for high-quality garage floor coatings, they co-founded The Garage Floor Company Franchise in 2020 in Omaha, Nebraska. Their commitment to excellence, customer satisfaction, and innovation has propelled the company to become a leading franchise, offering premium services and transforming spaces for homeowners and businesses alike.
Competitive Advantages
- High Growth Industry: The garage transformation market is booming as homeowners repurpose the garages into multifunctional spaces for entertainment, relaxation, and additional living areas.
- Multiple Revenue Streams: Franchisees can capitalize on various revenue streams, including new home builders, remodelers, and diverse service offerings like coatings, concrete polishing, cabinets, and storage solutions.
- Turn-Key Business Model: Comprehensive support includes SEO services, marketing, CRM systems, and all necessary equipment, ensuring immediate project opportunities and smooth operations from the start.
- State of the Art CRM: Our robust CRM system manages client information from lead generation to invoicing, offering automated processes and detailed reporting to keep franchisees informed and efficient.
- Flexible Business Models: Franchisees can choose between Owner-Operator or Manager-Run models, adapting to their preferences and business goals.
- Quick Service Turnaround: The Garage Floor Company delivers fast and efficient services, with a typical turnaround time of just 2 days. This quick service allows for a higher capacity of orders and ensures client satisfaction with minimal disruption.
- Simple Service Model: Our straightforward business model includes all necessary equipment in the initial investment, a small starting team, comprehensive training, and a relational approach to customer acquisition. Franchisees can easily promote services, secure jobs, complete installations, and generate revenue.
- Low Employee Count: Operations require only a two-person crew for most jobs, with flexibility for larger teams as needed. Initially, franchisees act as lead installers, hiring a full-time assistant.
Top 5 Selling Points
- Founder Operated: Work closely with the founders for training and support.
- Home-Based Operation: Operate your franchise from the comfort of your home, reducing overhead costs and increasing convenience. Just your home office and a small storage space to start!
- Low Initial Investment: Affordable entry into a lucrative market, with minimal upfront costs compared to competitors.
- Extensive Training: Two weeks of hands-on training, including one week at the corporate location and one week at the franchise location, ensuring franchisees are well-prepared to deliver high-quality services.
- Large Exclusive Territories: Franchisees benefit from extensive, protected territories, providing ample opportunities for growth and market dominance.
Year Business Started: 2010
Year Started Franchising: 2020
Franchised Units: 1
Company Owned Units: 3
Canada/International Franchises: No
Registered in non-registration states and WI
Pending Registration in: CA, IL, IN, MD, MI, MN, NY, VA, & WA
Not Accepting Leads in: N/A
Please see a list of Sold Out Markets on the Two-Minute Drill
Average Number of Employees: 2-4 person crews needed for most jobs
Visa Candidates: No
Semi-Absentee/Executive Model/GM Model Ownership: Yes – It is recommended for the owner to start involved in the business and grow into a Manager Model
Home-Based: Can be, howerver its recommended to have a storage unit for equipment and/or office space
B2B & B2C
Item 7 Investment Range: 1 Unit: $144,006 – $279,382 / 2 Units: $194,006 – $464,382
Item 19:Omaha 2023 Gross Revenue $860,271.01 Direct Gross Profit after Expenses $228,261.10
Indianapolis 2023 Gross Revenue $275,597.50 Direct Gross Profit after Expenses $138,060.18
Detailed Disclosure in FDD
Minimum Net Worth: $300,000 / Minimum Liquidity: $75,000
Franchise Fee: $55,000
Royalty: 5%
Ad: NA
Average Number of Employees: 2-4
Visa Candidates: No
Passive Ownership: No
Home-Based: Yes
B2B: Yes
Master Franchise Opportunities: No
Veteran Discount: Yes
Financial Assistance Provided: Third Party
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: No
Cooperative Advertising: No
Training:
1st Week (30-40 hrs) virtual – franchisee can attend at home
2nd Week (40 hrs) in-person in Omaha, hands on training
3rd Week in Franchisee Territory pre-launch
Owner Operator:
- Sales and Estimates
- Scheduling of services
- Financial Oversight
- Networking/Community Engagement at Trade Shows etc.
- Employee hiring and management
- Service installations and customer satisfaction
- Direct engagement with franchisor
Semi-Absentee Owner:
- Manage and oversee the manager
- Participate in promotional activities
- Oversee marketing strategy
- Drive high-level KPI projections
- Develop multiple territories
- *It is recommended for the owner to start involved in the business and grow into a Manager Model
IDEAL CANDIDATE
Semi Absentee Model:
- Strong work ethic
- Great Communicator
- Has the ability to foster a positive team atmosphere
- Loves being in early with an emerging brand
- Desire to scale their business
Owner Operator Model:
- Manual work trainabilty
- Follows direction
- Strong work ethic
- Able to work as a team
- Loves being in early with an emerging brand
Please send all lead registrations to: [email protected]
Contact: Jeff Gannon
Email: [email protected]
Telephone: 402-300-4011
Mobile/SMS: 402-730-6954
Corporate Address: 15125 Industrial Rd Omaha, NE 68144
Corporate Website: http://thegaragefloorcofranchise.com/
COMMISSION PROMO: On the first deal with any consultant, GFC Franchising Inc will provide airfare and an all-inclusive hotel stay for 5 nights at either Playa del Carmen Mexico or Montego Bay_Jamaica for 2 people. This deal is good for all of 2025.
UNITED STATES REFERRAL FEES:
Single Unit Referral Fee: $30,000 or 40% of franchise fee collected
Multiple Unit Referral Fee: 2 Units: $42,000 or 40%; 3 Units: $62,000 or 40%; 4+ Units: 40% of franchise fee collected
Veterans Franchise Referral Fee: 10%
Resale Unit Referral Fee: $30,000 or 10% of the total resale price, whichever is greater.