Strickland Brothers is your one-stop shop for fast and friendly oil change and maintenance services. We are the ‘Chick-fil-A’ of oil changes! Although we are well-known for our drive-thru, stay in your car 10-minute oil change, we also offer a variety of professional automotive maintenance and repair services to keep your vehicle running like it should. Our mission at Strickland Brother’s 10-Minute Oil Change is to exceed the expectations of every customer by setting and meeting service standards that are innovative and centered around the highest level of service, every time.
Our founder, Justin Strickland began his career in the automotive space as a minimum wage hood technician. After a year in this position, he went to the owner of the franchise and asked if any management opportunities could be in his future? The owner responded, “I think you are doing well where you are.” Justin left that job and worked his way up to a District Sales and Operations Manager for another quick oil change competitor. He began to notice similarities in the two companies. There were several gaps that could be bridged. Justin put together a strong business plan to start his own concept at the end of 2012 and presented to multiple investors and banks- all of which said no due to only having around $6,000 to start the business. Justin’s grandfather mortgaged the family home for his grandson to chase his dream. The first quick lube concept under Justin’s ownership was born. The Strickland Brothers business is named after Justin’s two sons, Tate & Beckett.
Strickland Brothers has won numerous awards including but not limited to:
- Best Places to work
- Fast 50 (Fastest growing companies in North Carolina)
- Inc 5000 (583 in the country)
- Justin awarded “The Next 1000” by Forbes Magazine
- Family business of the year
The Strickland Brothers business model includes:
- Stay in your car, drive-thru oil change
- Proven customer acquisition and retention marketing algorithms and systems
- High demand, recurring revenue model
- The latest and greatest in-store and back-office technology systems
- Recession resistant industry, essential business
- Inventory Management systems
- Integrated reputation management systems
In summary:
- Recession Resistant- The auto repair industry historically has thrived through recessions and most recently, through the Covid-19 pandemic.
- Emerging Credit to proven brand- The recent equity injection from Princeton Equity Partners has created a board of past and present CEO’s that have operated franchise concepts with more than 1,100 units in a single brand.
- Technology Systems- Implemented tech systems to create mobile sales data, back office and in store POS systems- all linked together to assist owners in closely monitoring key performance indicators.
- Simple, Scalable model- Through our development programs, Strickland Brothers has over $750MM committed for future real estate projects for qualified franchise owners (should they decide to opt into the program)
- Inventory Management Systems- We are the only quick facility with an all-inclusive inventory management system
Year Business Started: 2016
Year Started Franchising: 2020
Franchise Units Open: 68
Company Units Open: 150+
Available in Canada: No
Available Internationally: No
Registered in: CA, IL, IN, MD, MI, MN, NY, ND, RI, SD & WI
Pending Registration in: WA
Not accepting leads: VA, NC, SC, GA, FL, TN, IN, IL, AL, TX
Not registered in: HI
Please see a list of Sold Out Markets on the Two-Minute Drill
Investment Range: $247,900 – $391,900 (full development option)
Cash Investment: $350,000 per unit
Required Net Worth: $7,500,000
Required Liquid Capital: $500,000 per unit
5 unit minimum
Franchise Fee: 1 Unit: $54,900 2 Units: $89,900 3 Units: $114,900 4 Units: $139,900
See 2 Min. Drill for more
Royalty: 6%
Brand Fund: 2%
Item 19: Yes
Average Number of Employees:
Start with 5-6
- 1 Store Manager (if the franchisee will not be an owner operator)
- 1 Assistant Store Manager
- 4 full time Technicians
As the unit volume grows, the staff will need to as well.
Visa Candidates: No
Semi-Absentee Ownership: Yes
Home-Based: No
Business Model: B2B & B2C
Master Franchise Opportunities: No
Veteran Discount: Yes, $5,000 off the initial franchise fee
Item 19 Earnings Claims
Corp System Average (81 units, open at least 12 months)
Gross Revenue: $761,207.48
Estimated Net Profit: $121,021.15 (16%)
Corp System High
Gross Revenue: $2,011,117.05
Estimated Net Profit: $440.927.76 (22%)
Franchise System Average (39 units, open at least 12 months)
Gross Revenue: $636,827.72
Franchise System High
Gross Revenue: $1,502,760,71
*Per 2024 FDD, data based on full development/acquisition model
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Initial Training:
In our pre-opening project management platforms, our owners will receive training through Strickland Brothers University along with an additional 3-5 hours of video training. After that, 5 full days of training at Strickland Brothers corporate office and in-store training to happen prior to opening.
Ongoing bi-weekly workshops to assist owners & managers.
On-Going Support
- Assigned a Field Business Coach
- Weekly meetings with the field coach post opening
- Monthly review of income statements
- Quarterly visits
- Marketing Support & Management
- Professional SB marketing teams to manage funds, even at a local level.
- Delivery of quarterly ROI reporting
- Annual franchise convention
- Ongoing training workshops completed monthly via video conference
- Preferred vendor programs and national strategic partnerships
- The Presidents Club perks
Marketing Strategies
In order to make semi-absentee ownership possible, we have built out a strategic marketing team to manage 100% of the marketing for each and every franchise store. In partnership with innovative and results driven external partners and platforms, we support each franchise owner in meeting their business and marketing goals.
Resource Summary:
- Brand development
- Strategy development and implementation
- SEO
- Media Buying & placement
- Content marketing
- Social media and digital presence
- Paid social and digital advertising (geo-targeted, hyper-local & national)
- Graphic Design
- Copywriting
- Google My Business set up and management
- G-Suite Email and account setup and management
- Direct Mail Marketing (targeted lists for consumers and fleets)
- Promotion and coupon setup management
- Themed Campaign development, execution, and measurement
- Professional photography and video (as needed)
- Website management
- Reputation Management / Customer feedback
- Email marketing
- Customer retention program
- Customer acquisition program
- Quarterly performance reporting
- Small signage
- Community management
- Self-service online print store
- Self-service online swag store
- Marketing Request Form
Grand Opening Marketing:
- Strategy varies depending on acquisition or new build
- Hyper-local campaign with personalized design for your store location
- Focused on lead-generation and list building
- Partnerships with micro influencers on social media
- Paid digital and social advertising (geo-targeted)
- Opening announcements on brand social accounts
- Store branding and signage
- Direct mail with complementary geo-targeted digital ads
- Media buys and placements with local print and radio partners (depending on market)
- Printed promotional materials for community engagement
- Google My Business page established and verified for customer feedback solicitation through reputation management platform
- Gear and swag for employees and franchise owners
Local Marketing:
- Use 2.5% local ad fund to fund customer acquisition and retention tactics
- Reputation Management
- Solicit and respond to public customer feedback left on Google and all other review sites
- Ticketing process to address and resolve customer experience issues reported through reviews
- Paid digital and social advertising campaigns (geo-targeted)
- Customer loyalty and rewards program
- SMS and Email marketing
- Seasonal and specialized marketing campaigns
- Strategic community engagement and support
- Content marketing
- SEO
- Lead generation through brand website
- Promotion and coupon management
Function & Daily Tasks of the Owner-Operator
- Build Relationships with the customer base
- Build relationships with the employees
- Build culture throughout the service center
- Hire, train, schedule and servant lead employees
- Oversee delivery of a world class experience in the service center for our customers.
- Manage operations and financial performance
- Plan for future growth
Function & Daily Tasks of the Semi-Absentee
- Hiring and training the correct people to oversee the day-to-day operations
- Setting clear expectations and providing oversight into those expectations
- Holding the team/organization accountable for results
- Capitalizing the company properly to ensure the company has the resources to build the team necessary if the franchisee is not an owner-operator
Ideal Candidate
- Very customer-oriented
- Sales and/or hospitality backgrounds
- Outgoing individuals that enjoy building relationships
- Ability to recruit, train, servant lead and retain employees
- Willing and comfortable following a proven franchise concept
- Competitive
Mason Bennett – VP of Business Development
Email: [email protected]
Phone: 704-301-7390
Corporate Location: 301 North Main St. Suite 2030 Winston-Salem, NC 27101
Corporate Website: https://www.sboilchange.com/
UNITED STATES REFERRAL FEES:
Single Unit Referral Fee: $30,000
Multiple Unit Referral Fee: 2nd Unit: $38,000 | 3 Units: $48,000 | 4 Units: 40% of total franchise fee paid
Area/Master Development Referral Fee: N/A
Resale Unit Referral Fee: Call Franchisor