A brand re-inventing itself and committed to growth by adding tires to the revenue stream. Midas is a great value buy. Midas is owned by Michelin & Sumitomo.
Founded in 1956, today Midas has grown to over 2,100 locations worldwide. In the early days, we sold the best muffler on the market and it included a national warranty “for as long as you own your car.” This was unheard of and soon, other companies followed our lead. Fast forward to today. Vehicles consistently perform well even with more than 100,000 miles. Drivers are owning their vehicles longer and driving more. Fittingly, the Midas brand has evolved to that of total car care experts, offering a wide variety of maintenance and repair services to support customers in maintaining their vehicles for as long as possible.
In addition to national advertising and marketing efforts, we provide all franchisees with marketing templates for local efforts. Franchisees in many markets also have formed advertising co-ops to develop local ad strategies to drive traffic. Through the Midas system, those co-ops keep the branding consistent and powerful. Midas also uses in-store marketing to let customers know about the additional services we offer. Our point-of-sale system tracks customers’ information and the needs of their vehicles, which allows you to send targeted marketing mailers and coupons to prospects and customers who might need automotive work soon. Making it easy to send a coupon or a reminder ahead of time so they don’t have any reason to shop elsewhere for service.
Established: 1956
First Unit Franchised: 1956
Franchised Units: 2100+
Company Owned Units: 0
States Registered In: ALL
Canada Franchises: Yes
International Franchises: Yes
Liquidity Required to Qualify: $75,000
Total Investment: $198,650- $539,512
Minimum Net Worth: $250,000
Franchise Fee: $35,000
Royalty: 5%
Ad: 5%
Item 19: Yes
Average Number of Employees: 7
Visa Candidates: No
Passive Ownership: Yes, with full time operations manager
Home-Based: No
B2B: No
Master Franchise Opportunities: International only
Veteran Discount: YES! Proudly offering a 100% discount off our initial franchise fee! (Taking it to $0!)
Financial Assistance Provided: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes
Training: Yes
Training and support program details:
2 weeks in classroom
1 week in the field
Site Selection Assistance: YES
Lease Negotiation Assistance: YES
Mentor following training: YES
Length of mentoring Franchisee: 12 Weeks
While previous automotive experience is always welcome, it is not required! The ideal Midas franchise candidate is someone who is..
- A proven communicator and a people person
- A motivated self-starter … a desire to sign your own checks!
- Customer service focused and has a passion for helping the public
- An “aggressive” follower; someone who follows a system with a passion
- Able to take guidance and is a GREAT listener!
- Knowledgeable with profit & loss management
- Understanding of marketing vs. advertising
- Social media intelligent
- Committed to giving back to the community that supports it
- A Leader
- Emotionally prepared for being ALL IN … YOU ARE YOUR COMPANY!
If this sounds like your client, reach out to us today for more information on how to get them started!
Name: Christian Maselli
Email: [email protected]
Telephone: 772-262-0350
Corporate Address: 4260 Professional Center Drive Palm Beach Gardens, FL 33410
Corporate Website: https://www.midasfranchise.com/
Facebook: https://www.facebook.com/Midas/
Twitter: https://twitter.com/Midas
UNITED STATES REFERRAL FEES:
Single Unit Referral Fee: $25,000 per unit
Multiple Unit Referral Fee: Per License See Above
Area/Master Development Referral Fee: NA
Veterans Franchise Referral Fee: $25,000 not combined
Resale Unit Referral Fee: $10,000 – Call Franchisor